Corporate Sponsorships: What story is your brand selling?

Companies are more than their products; they are the stories and feelings that are associated with their brands. International sporting events represent a unique opportunity for corporations to showcase their international status while connecting their brand to a shared sense of unity and achievement. Now that...

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Lights, Camera … a Call for Action

Sunday night I cheered as Steve McQueen dedicated his Best Picture Oscar for 12 Years a Slave to “all of the people who have endured slavery, and the 21 million people who still suffer slavery today.” I wondered how those words resonated across the globe? How...

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